Blog
Pricing notes from a working Turo host in Dallas–Fort Worth. No theory I haven't run on my own cars.
New hosts
How much should you charge on Turo?
Build the right comparison set, read the median instead of the average, work out the rate below which a booking loses money, and price weekends differently from weekdays.
Earnings
Turo's earnings plans, and which one actually pays you more
70, 80, or 90 percent of the trip price, against $250, $1,500, or $2,750 of damage responsibility. The arithmetic that picks one takes five minutes.
Automatic pricing
Is Turo's recommended price too low?
Automatic pricing optimizes for occupancy, not for your margin. How to test the recommendation against real local comps instead of arguing with it.
Pricing
How I price my Turo Corvette
What I actually do every week on a 2023 C8 in DFW, including the comparison set I got wrong for four months and the floor I should have worked out on day one.
Local
Hosting on Turo in Dallas–Fort Worth
Airport delivery, hail season, toll roads, the event weekends that move rates, and why this market is really several markets.