User Guide

From install to knowing exactly where your price sits in your market, and your first approved week of prices, in about five minutes.

Install the extension

Pricing Lab is live on the Chrome Web Store. Installing takes about a minute:

Add to Chrome, free

Open the Chrome Web Store listing

In Google Chrome, go to Pricing Lab on the Chrome Web Store.

Click “Add to Chrome,” then “Add extension”

Chrome installs it in a couple of seconds. No account or sign-up required.

Pin it to your toolbar

Click the puzzle-piece icon in Chrome, then the pin next to Pricing Lab so it's always one click away.

Updates are automatic Chrome keeps the extension up to date on its own; there's nothing to reinstall. After a big update, refresh any open Turo tabs.

Quick start

The fastest path to value is a calendar scan on your own listing:

Open your Turo host calendar

Go to your vehicle's Trips → Calendar page on turo.com, signed in as the host.

Click the Pricing Lab icon

It reads every upcoming day and shows the scan: prices, who set them, and (with Pro) which days fall below your floors.

Set your floors in the guardrail

Enter your minimum acceptable price for weekdays, weekends, and holidays. Red flags appear on any day below them.

Click “Apply next 7 days on Turo”

Review every proposed change in one card, then click Apply. The extension updates Turo's calendar for you; nothing saves until you confirm.

Then check your market

Open the Compare tab to see the local same-model median and where your new price ranks, or ask the assistant whether you're leaving money on the table. Both are Pro.

Nothing happens automatically The extension only reads a page when you open the popup on it, and only changes a price after you click Apply on the confirmation card. It never runs in the background or on a schedule.

Scan your calendar

Open the popup on your Turo host Trips → Calendar page and it captures a full Calendar scan: every upcoming day it can see, in one table.

Calendar scan showing eight days with price, who set it, and a floor check column. — Each day shows its price, whether **you** or Turo's dynamic pricing set it, and (with Pro) how it compares to your floor.

For every day you'll see:

Price: the current nightly price on your calendar.
Set by: You (a custom price you set) or Turo (dynamic pricing). Booked days are marked and dimmed.
Floor PRO: a green check if the day clears your floor, or a red “▼ $X under” if it dips below.

The summary line at the top totals it up (days yours vs. Turo's, days booked, average open-day price) so you can size up the week at a glance.

Where the prices come from The scan reads the same numbers Turo shows on your calendar. It never touches booked days, and scanning only reads; it changes nothing.

Capture a single quote

You can also open the popup on any public Turo vehicle page, yours or a competitor's, to capture that listing's Visible quote:

Visible quote panel showing vehicle, daily average, trip total, mileage, and location. — The extension reads what's on the page (vehicle, dates, trip total, daily average, mileage terms) and never guesses the rest.

It pulls the vehicle, trip dates and length, the pre-tax trip total, the daily average, included mileage and overage rate, and the location when they're shown. Then “Use $X as Dynamic price baseline” drops that daily average straight into the guardrail so you can test a price in one click.

Honest by design If a field isn't visible on the page, it stays empty. You'll see a blank, never a made-up number. Every priced capture is saved to your local history so you can watch how a listing's price moves over time.

Set your price floors

The guardrail is the heart of the tool. It follows one transparent rule:

suggested price = the higher of:  Dynamic price × (1 + markup%)   or   your floor for that day

Pricing guardrail inputs and a suggested host price of $187.00/day with an explanation. — Every suggestion says **why** (whether the markup or the floor set the price), plus all three day-type prices at once.

You control four things:

Input	What it does
Dynamic price	Turo's recommendation from your host calendar, or the captured daily average as a baseline. Your suggestions track this number as Turo moves it.
Markup %	How far above (or below) the dynamic price you want to sit.
Date type	Weekday, weekend, or holiday. Auto-selected from the trip date: Fri–Sun count as weekend, and US holidays (plus peak days like Christmas Eve) count as holiday. You can always override it.
Floors	Your minimum acceptable price for each day type. A suggestion never drops below the active floor.

The explanation is always in plain English, for example “Dynamic Pricing of $170.00 increased by 10% while staying above the weekend floor.” The line below shows the weekday, weekend, and holiday price together, with floor-bound ones marked, so you can price a whole week from one screen.

Event floor presets PRO One click scales your base rate into weekday / weekend / holiday floors tuned for big weekends, major holidays, or peak season.

Your real earnings

The price a guest sees is not what you keep. Pick your plan in Earnings plan (More peace of mind, Balanced, or More earnings) and the extension works out your share and shows your estimated take:

On a captured quote: what that listing's current price would pay you per day.
On every suggestion: what the recommended price would put in your pocket.

You don't type a percentage. Your share is derived from your plan, because a free-text box lets you enter numbers that can't occur, like 100% on a short-lead booking. If you're in one of the nine variable-earnings markets, tick Variable-earnings market and the hint shows your full range instead of one number.

Plan	Standard share	Range in a variable market	Damage responsibility
More peace of mind	70%	65–80%	$250
Balanced	80%	75–90%	$1,500
More earnings	90%	85–100%	$2,750

Standard applies to bookings made 3–13 days out. Full band table on the calculator page.

An estimate, not a payout promise It applies your share to the nightly price only. Trip fees, taxes, Turo-applied discounts, and delivery aren't modeled, and the wording on screen always says so.

Apply prices: you approve, then it saves

Pricing Lab can update your calendar for you. It's built so that nothing changes without your explicit confirmation. There are two ways to apply.

Apply a whole week (recommended)

From a calendar scan, “Apply next 7 days on Turo” opens a single preview of every change:

Bulk apply card listing four day-by-day changes with an Apply 4 changes button. — Every change in one place: today's price → the new price, and why. Prefer a shorter window? Pick **2–7 days** at the top.

Review the changes

Each row shows the day, its current price, the new price, and the reason: a floor fix, a markup, or an adjustment to a price you already set.

Pick your window

Default is the next 7 days. Use the Next 2–7 days picker to go shorter. Booked days and days already on target are skipped and counted for you.

Click Apply, once

The extension selects those days on Turo's calendar and sets each price for you. You never touch the calendar yourself, and nothing saves until this click.

It confirms and stops

You'll see the changes land on your calendar. Every apply is recorded in a local log on your device.

Heads-up on dynamic days When a day currently uses Turo dynamic pricing, setting a value switches it to a fixed custom price. The preview flags exactly how many days that affects before you apply.

Set weekday & weekend prices, up to a month at once

Prefer fixed rates over per-day suggestions? The Weekday & weekend prices panel lets you enter one price for weekdays, another for weekends, and (optionally) a third for holidays, then apply them across the next 7, 14, or 30 days in one approved pass.

Leave a box blank to leave those days alone. Only a weekend price entered? Only weekends change. The holiday box falls back to your weekend price when blank, so holidays are never quietly priced at the weekday rate.
Booked days and days already at your price are always skipped. The preview counts them so you can see exactly what will and won't change.
The preview warns you before anything saves: if a price you entered sits below one of your own floors, and how many Turo-dynamic days would switch to fixed custom prices.
Same one-click apply: every day maps to at most three prices, so even a full month is a few saves through Turo's own calendar editor, and nothing happens until you click Apply.

Apply a single price

Under any suggested price you'll also find “Apply on Turo…” for a one-day change. Open your calendar to that date so the price editor is showing, then click it: a confirmation card appears on the Turo page with the exact current → new value, warns you if the page doesn't look like the right vehicle, and changes nothing until you press Apply there. Prefer to do it by hand? Copy puts the number on your clipboard.

What apply will never do It never runs in the background, never changes prices on a schedule, never touches a page you don't have open, and never acts without your confirmation click. If it can't confidently find the price field, it stops and tells you. It does not guess.

Compare with your competitors PRO

Floors keep you from going too low. Compare tells you where you sit in the market, so you don't leave money on the table either.

Compare tab: comparing a 2023 Chevrolet Corvette at $137.00/day, location field set to Dallas, TX, and a Search competitors within 50 mi button. Example data. — The Compare tab knows your cars from your scans and captures. Pick one, add a city, and search. **(Example data.)**

Open the Compare tab and pick your car

Choose one of your vehicles and a location. The extension opens a pre-filled Turo search in a new tab for that make, model, and area.

It reads the live results

Compare pulls the daily prices from that search and filters to your direct competitors (the same make and model), so you're comparing like with like, not against a car three trims up.

See the median and your rank

You get the local median daily price, where your rate ranks among direct competitors, and the wider market as a footnote. A clear read on whether to hold, raise, or trim.

Compare results: 7 Chevrolet Corvettes nearby, median $174.00, low $129.33, high $219.00; the host's $137.00 is 21% below the median and each competitor's estimated daily price is listed. Example data. — The read that matters: **“You're at $137.00, $37.00 (21%) below the median. 2 of 7 are cheaper than you.”** Hold, raise, or trim: now you know which. **(Example data.)**

How to read it:

Median / Low / High: the daily-price spread across the same make and model near your search area.
Your position: your current price vs. that median, and how many direct competitors sit under you. Below the median with open days? You likely have headroom. Above the pack and quiet? Now you know why.
The list: every competitor it read, with its estimated daily price, so the summary is auditable, never a black box.
Local market overall: all cars, all classes, as a footnote for context. Your rank is never diluted by cars that aren't really your competition.

Stays in your browser Compare only ever talks to Turo. It opens a normal Turo search and reads what's on the page. Nothing about your listings goes to any third-party server.

AI pricing assistant PRO

The assistant answers pricing questions from your own data: your calendar scan, your floors and settings, and the competitor prices you captured with Compare. No generic hosting advice, no made-up numbers.

Open the Assistant tab

Use a one-tap question (“Underpriced days?”, “Vs. competitors”, “Weekend check”) or type your own, like “What should I charge this weekend?”

Choose the context to send

You pick what goes with the question: your calendar summary, your guardrail settings, your captured competitor stats. Nothing is sent until you ask.

Get an answer with your numbers in it

Answers cite the figures they used, for example your $95 Friday against your $130 floor and the $174 local median you captured. If something isn't in your data, it says so instead of guessing.

Grounded: it answers only from the data on your device and cites the figures it used.
Opt-in and private: only the question you type and the context you choose are sent, via our proxy to Anthropic's Claude API, solely to answer you. Never your password, never sold. Details in Privacy & security.
Better with Compare: run a Compare search first and the assistant can weigh your price against the local median, so “raise Friday to $165” is backed by your own market data.

It recommends, you decide The assistant never changes a price itself. When you like a number, use guided apply to preview it and put it on your calendar in one approved click.

Want the deep dive? The full AI assistant guide covers the one-tap questions, example conversations with real numbers, exactly what's sent and where, and troubleshooting.

History & exports

Every priced capture is stored locally in Chrome: up to 250 snapshots, deduplicated, newest first. Export JSON / Export CSV PRO download your data for spreadsheets; Clear permanently deletes local history.

Your data is never held hostage Storage always keeps the full 250 snapshots regardless of plan. If a Pro subscription lapses, nothing is deleted; only the extended view and export are gated.

Free vs. Pro

Pro is $6/mo or $48/yr (2 months free on annual), flat per host, not per vehicle. Everything marked ✓ under Free stays free forever. Every payment emails you an itemized receipt.

Feature	Free	Pro
Calendar scan & single-quote capture	✓	✓
Pricing guardrail & day-type sweep	✓	✓
Host earnings estimate	✓	✓
Holiday auto-detection	✓	✓
Apply single price & apply next 7 days	✓	✓
Local history	Latest 25	Full 250
Per-day floor checks on the calendar scan	—	✓
Floor-breach alert on capture	—	✓
Price-change watch on re-capture	—	✓
Event floor presets	—	✓
JSON / CSV export	—	✓
Competitor Compare (local median & your rank)	—	✓
AI pricing assistant	—	✓

Upgrading opens a secure checkout by ExtensionPay (built on Stripe). The extension never sees or stores your card details. Manage or cancel anytime from the Manage button.

Privacy & security

The free features (calendar scan, weekday/weekend/holiday floors, earnings-share math, and “apply next 7 days”) are fully local: no account, no server, no background activity. One optional Pro feature, the AI pricing assistant, sends data off your device, and only when you ask it a question. The full picture:

Free is local-first: captured quotes, settings, history, and the apply log live in Chrome storage on your device. The free pricing features never contact a server of ours.
No credentials: the extension never asks for your Turo password and never reads cookies, sessions, tokens, or browsing history.
No background activity: it reads a page only when you open the popup on it, and changes a price only when you start and confirm the action.
AI pricing assistant PRO, the one off-device flow: when you ask the assistant a question, the extension sends that question plus a compact summary of the pricing, calendar, and competitor context you chose to our own proxy server (hosted on Vercel), which relays it to Anthropic's Claude API for the answer. It's used only to answer your question, never sold, never used for advertising, and bounded by hard per-user and global monthly spend caps. If you never open the assistant, none of your captured data is transmitted.
Compare PRO stays in your browser: it opens a pre-filled Turo search in a new tab and reads the visible results to compute a local median and your rank. It only ever contacts Turo itself, no third-party server.
Pro verification: Pro access is checked server-side by matching your subscriber email against Stripe. Billing runs through ExtensionPay (built on Stripe) via extensionpay.com; the extension never sees or stores your card details.
No remote code: everything that runs ships inside the extension package.

Why this design matters Turo cut off the credentialed third-party tools (CarSync, Fleetwire) in 2023, and CarSync has since shut down. Pricing Lab can't be cut off the same way because it never holds your credentials. It only reads the pages you already have open and drives Turo's own controls when you confirm.

Full policy: see the privacy practices on the Chrome Web Store listing.

Troubleshooting

Symptom	Fix
Popup says to open a Turo page	Make sure the active tab is your Turo host calendar (or a public vehicle page). If the tab was open before you installed or updated the extension, reload it once.
Calendar scan looks empty	You need the host Trips → Calendar view with upcoming days visible. Scroll the calendar into view, then reopen the popup.
Floor column shows 🔒	Per-day floor checks are a Pro feature. Everything else in the scan works on Free.
“Nothing to change in the next 7 days”	Every open day is already at or above your target. Try a longer window, or lower a floor / raise your markup.
Apply card warns about the wrong vehicle	You're probably on a different car's calendar. Switch to the right vehicle before confirming; that warning exists for exactly this.
“No price field found” on a single apply	Open your calendar to the date first so the price editor is showing, then click Apply again. Or use the “Apply next 7 days” flow, which opens the editor for you.
Day type auto-set incorrectly	The classifier uses the trip date. Override the Date type dropdown; your choice always wins.
Pro won't unlock after paying	Close and reopen the popup; the license re-checks on every open. Still stuck? Click Manage → sign in with the email you used at checkout.