User Guide
From install to knowing exactly where your price sits in your market, and your first approved week of prices, in about five minutes.
Install the extension
Pricing Lab is live on the Chrome Web Store. Installing takes about a minute:
In Google Chrome, go to Pricing Lab on the Chrome Web Store.
Chrome installs it in a couple of seconds. No account or sign-up required.
Click the puzzle-piece icon in Chrome, then the pin next to Pricing Lab so it's always one click away.
The first time you open the popup you get one card per tab, over the real screen with that tab selected — five cards, once. Chrome closes the popup whenever focus leaves it, so it picks up where you left off rather than starting over. Skip is on every card, and the Guide button in the footer restarts it any time, so skipping costs you nothing.
Quick start
The fastest path to value is a calendar scan on your own listing:
Go to your vehicle's Trips → Calendar page on turo.com, signed in as the host.
It reads every upcoming day and shows the scan: prices, who set them, and (with Pro) which days fall below your floors.
Enter your minimum acceptable price for weekdays, weekends, and holidays. Red flags appear on any day below them.
Review every proposed change in one card, then click Apply. The extension updates Turo's calendar for you; nothing saves until you confirm.
Open the Compare tab to see the local median and where your new price ranks, or ask the assistant whether you're leaving money on the table. Your first Compare is free and runs in full; after that the free plan still shows the market spread, with your rank and the per-car list held for Pro. The assistant is Pro.
Scan your calendar
Open the popup on your Turo host Trips → Calendar page and it captures a full Calendar scan: every upcoming day it can see, in one table.
12 open days below your floors. Use the guardrail below, then Apply on Turo.
For every day you'll see:
- Price: the current nightly price on your calendar.
- Set by: You (a custom price you set) or Turo (dynamic pricing). Booked days are marked and dimmed.
- Floor PRO: a green check if the day clears your floor, or a red “▼ $X under” if it dips below.
The summary line at the top totals it up (days yours vs. Turo's, days booked, average open-day price) so you can size up the week at a glance.
Capture a single quote
You can also open the popup on any public Turo vehicle page, yours or a competitor's, to capture that listing's Visible quote:
Fields the page didn't show stay empty. You'll see a blank, never a guess.
It pulls the vehicle, trip dates and length, the pre-tax trip total, the daily average, included mileage and overage rate, and the location when they're shown. Then “Use $X as Dynamic price baseline” drops that daily average straight into the guardrail so you can test a price in one click.
Set your price floors
The guardrail is the heart of the tool. It follows one transparent rule:
suggested price = the higher of: Dynamic price × (1 + markup%) or your floor for that dayDynamic Pricing of $170.00 increased by 10% while staying above the weekend floor. You'd keep about $149.60 after your earnings-plan share.
You control four things:
| Input | What it does |
|---|---|
| Dynamic price | Turo's recommendation from your host calendar, or the captured daily average as a baseline. Your suggestions track this number as Turo moves it. |
| Markup % | How far above (or below) the dynamic price you want to sit. |
| Date type | Weekday, weekend, or holiday. Auto-selected from the trip date: Fri–Sun count as weekend, and US holidays (plus peak days like Christmas Eve) count as holiday. You can always override it. |
| Floors | Your minimum acceptable price for each day type. A suggestion never drops below the active floor. |
The explanation is always in plain English, for example “Dynamic Pricing of $170.00 increased by 10% while staying above the weekend floor.” The line below shows the weekday, weekend, and holiday price together, with floor-bound ones marked, so you can price a whole week from one screen.
Your real earnings
The price a guest sees is not what you keep. Pick your plan in Earnings plan (More peace of mind, Balanced, or More earnings) and the extension works out your share and shows your estimated take:
- On a captured quote: what that listing's current price would pay you per day.
- On every suggestion: what the recommended price would put in your pocket.
You don't type a percentage. Your share is derived from your plan, because a free-text box lets you enter numbers that can't occur, like 100% on a short-lead booking. If you're in one of the nine variable-earnings markets, tick Variable-earnings market and the hint shows your full range instead of one number.
| Plan | Standard share | Range in a variable market | Damage responsibility |
|---|---|---|---|
| More peace of mind | 70% | 65–80% | $250 |
| Balanced | 80% | 75–90% | $1,500 |
| More earnings | 90% | 85–100% | $2,750 |
Standard applies to bookings made 3–13 days out. Full band table on the calculator page.
Apply prices: you approve, then it saves
Pricing Lab can update your calendar for you. It's built so that nothing changes without your explicit confirmation. There are two ways to apply.
Apply a whole week (recommended)
From a calendar scan, “Apply next 7 days on Turo” opens a single preview of every change:
Weekdays → $150.00 · Weekends → $175.00 · Holidays → $190.00. Nothing saves until you click Apply.
Each row shows the day, its current price, the new price, and the reason: a floor fix, a markup, or an adjustment to a price you already set.
Default is the next 7 days. Use the 7 / 14 / 30 picker to change the window. Booked days and days already on target are skipped and counted for you.
The extension selects those days on Turo's calendar and sets each price for you. You never touch the calendar yourself, and nothing saves until this click.
You'll see the changes land on your calendar. Every apply is recorded in a local log on your device.
Set weekday & weekend prices, up to a month at once
Prefer fixed rates over per-day suggestions? The Weekday & weekend prices panel lets you enter one price for weekdays, another for weekends, and (optionally) a third for holidays, then apply them across the next 7, 14, or 30 days in one approved pass.
- Leave a box blank to leave those days alone. Only a weekend price entered? Only weekends change. The holiday box falls back to your weekend price when blank, so holidays are never quietly priced at the weekday rate.
- Booked days and days already at your price are always skipped. The preview counts them so you can see exactly what will and won't change.
- The preview warns you before anything saves: if a price you entered sits below one of your own floors, and how many Turo-dynamic days would switch to fixed custom prices.
- Same one-click apply: every day maps to at most three prices, so even a full month is a few saves through Turo's own calendar editor, and nothing happens until you click Apply.
Apply a single price
Under any suggested price you'll also find “Apply on Turo…” for a one-day change. Open your calendar to that date so the price editor is showing, then click it: a confirmation card appears on the Turo page with the exact current → new value, warns you if the page doesn't look like the right vehicle, and changes nothing until you press Apply there. Prefer to do it by hand? Copy puts the number on your clipboard.
Compare with your competitors FIRST RUN FREE PRO
Floors keep you from going too low. Compare tells you where you sit in the market, so you don't leave money on the table either.
See where your price sits among similar cars near you.
Reads prices through your open Turo tab.
Choose one of your vehicles and a location — a city or an airport. The extension runs the Turo search in the background for that make, model, and area — no tab to juggle. Open Refine if you want to measure against a different make and model, move the trip start, or cap the distance.
Compare pulls the daily prices from that search and filters to your direct competitors — by default the same make and model, so you're comparing like with like, not against a car three trims up. If that isn't what guests cross-shop you against, name the car you're really up against under Refine: a Jeep in an airport lot is weighed against Broncos and Gladiators, not other Jeeps.
You get the local median daily price, where your rate ranks among direct competitors, and the wider market as a footnote. A clear read on whether to hold, raise, or trim.
You're at $137.00 — $37.00 (21%) below the median. 2 of 7 are cheaper than you.
Local market overall (all cars): median $86.50 · 43 cars.
How to read it:
- Median / Low / High: the daily-price spread across the cars it measured against — your own make and model unless you named another — inside your search area and whatever distance cap you set.
- Your position: your current price vs. that median, and how many direct competitors sit under you. Below the median with open days? You likely have headroom. Above the pack and quiet? Now you know why.
- The list: every competitor it read, with its estimated daily price, so the summary is auditable, never a black box.
- Local market overall: all cars, all classes, as a footnote for context. Your rank is never diluted by cars that aren't really your competition.
- What it compared: the card names the car it measured against, the distance cap, how many cars were left out as too far, and the real trip dates. A verdict computed against Broncos when you host a Jeep is the right answer to the question you asked, but only if the card says that's the question. Under three comparable cars it says so plainly instead of calling one car a market.
AI pricing assistant PRO
The assistant answers pricing questions from your own data: your calendar scan, your floors and settings, and the competitor prices you captured with Compare. No generic hosting advice, no made-up numbers.
Use a one-tap question (“Underpriced days?”, “Vs. competitors”, “Weekend check”) or type your own, like “What should I charge this weekend?”
You pick what goes with the question: your calendar summary, your guardrail settings, your captured competitor stats. Nothing is sent until you ask.
Answers cite the figures they used, for example your $95 Friday against your $130 floor and the $174 local median you captured. If something isn't in your data, it says so instead of guessing.
- Grounded: it answers only from the data on your device and cites the figures it used.
- Opt-in and private: only the question you type and the context you choose are sent, via our proxy to Anthropic's Claude API, solely to answer you. Never your password, never sold. Details in Privacy & security.
- Better with Compare: run a Compare search first and the assistant can weigh your price against the local median, so “raise Friday to $165” is backed by your own market data.
Want the deep dive? The full AI assistant guide covers the one-tap questions, example conversations with real numbers, exactly what's sent and where, and troubleshooting.
History & exports
Every priced capture is stored locally in Chrome: up to 250 snapshots, deduplicated, newest first. Export JSON / Export CSV PRO download your data for spreadsheets; Clear permanently deletes local history.
Free vs. Pro
Pro is $6/mo or $60/yr (annual is ten months' worth, so two months free), flat per host, not per vehicle. Everything marked ✓ under Free stays free forever. Every payment emails you an itemized receipt. Through October 31, 2026, the first 100 annual subscribers can enter code FOUNDER48 on the checkout page’s “Add promotion code” link for $48/yr — four months free rather than two, held for as long as the subscription stays active. Already paying monthly? The popup has a card that asks me to switch you at that rate; whatever is left of your current month comes off the price.
| Feature | Free | Pro |
|---|---|---|
| Calendar scan & single-quote capture | ✓ | ✓ |
| Pricing guardrail & day-type sweep | ✓ | ✓ |
| Host earnings estimate | ✓ | ✓ |
| Holiday auto-detection | ✓ | ✓ |
| Apply single price & apply next 7 days | ✓ | ✓ |
| Local history | Latest 25 | Full 250 |
| Per-day floor checks on the calendar scan | — | ✓ |
| Floor-breach alert on capture | — | ✓ |
| Price-change watch on re-capture | — | ✓ |
| Event floor presets | — | ✓ |
| JSON / CSV export | — | ✓ |
| Competitor Compare — your first run, in full | ✓ | ✓ |
| Competitor Compare — every later run | Market spread only | Your rank + every car |
| AI pricing assistant | — | ✓ |
Upgrading opens a secure checkout by ExtensionPay (built on Stripe). The extension never sees or stores your card details. Pro renews automatically each month or year until you cancel. Manage or cancel anytime from the Manage button; Pro stays on until the end of the period you paid for. Ask within 30 days of your first payment, or of an annual renewal, for a full refund. Details are in the Terms.
Privacy & security
The free features (calendar scan, weekday/weekend/holiday floors, earnings-share math, and “apply next 7 days”) are fully local: no account, no server, no background activity. One optional Pro feature, the AI pricing assistant, sends data off your device, and only when you ask it a question. The full picture:
- Free is local-first: captured quotes, settings, history, and the apply log live in Chrome storage on your device. The free pricing features never contact a server of ours.
- No credentials: the extension never asks for your Turo password and never reads cookies, sessions, tokens, or browsing history.
- No background activity: it reads a page only when you open the popup on it, and changes a price only when you start and confirm the action.
- AI pricing assistant PRO, the one off-device flow: when you ask the assistant a question, the extension sends that question plus a compact summary of the pricing, calendar, and competitor context you chose to our own proxy server (hosted on Vercel), which relays it to Anthropic's Claude API for the answer. It's used only to answer your question, never sold, never used for advertising, and bounded by hard per-user and global monthly spend caps. If you never open the assistant, none of your captured data is transmitted.
- Compare stays in your browser: it runs a Turo search in the background and reads the results to compute a local median and your rank. It only ever contacts Turo itself, no third-party server.
- Pro verification: Pro access is checked server-side by matching your subscriber email against Stripe. Billing runs through ExtensionPay (built on Stripe) via
extensionpay.com; the extension never sees or stores your card details. - No remote code: everything that runs ships inside the extension package.
Full policy: see the privacy practices on the Chrome Web Store listing.
Troubleshooting
| Symptom | Fix |
|---|---|
| Popup says to open a Turo page | Make sure the active tab is your Turo host calendar (or a public vehicle page). If the tab was open before you installed or updated the extension, reload it once. |
| Calendar scan looks empty | You need the host Trips → Calendar view with upcoming days visible. Scroll the calendar into view, then reopen the popup. |
| Floor column shows 🔒 | Per-day floor checks are a Pro feature. Everything else in the scan works on Free. |
| “Nothing to change in the next 7 days” | Every open day is already at or above your target. Try a longer window, or lower a floor / raise your markup. |
| Apply card warns about the wrong vehicle | You're probably on a different car's calendar. Switch to the right vehicle before confirming; that warning exists for exactly this. |
| “No price field found” on a single apply | Open your calendar to the date first so the price editor is showing, then click Apply again. Or use the “Apply next 7 days” flow, which opens the editor for you. |
| Day type auto-set incorrectly | The classifier uses the trip date. Override the Date type dropdown; your choice always wins. |
| Pro won't unlock after paying | Close and reopen the popup; the license re-checks on every open. Still stuck? Click Manage → sign in with the email you used at checkout. |