Compare
Pick your car and market. Pricing Lab reads matching Turo listings and shows the median, range, and your rank.
PRICING CLARITY FOR TURO HOSTS
See your market.
Set a smarter price.
Compare your daily rate with similar cars nearby, see exactly where you rank, and update your week after one clear review.
- No Turo password
- Changes require your approval
- Core tools run on your device
Independent project. Not affiliated with or endorsed by Turo.
T
7 matches
COMPARE · DALLAS, TX
2023 Chevrolet Corvette
Your marketYou're below median
Your price$137/day
Local median$174/day
Your rank3rd cheapest
Market range$129–$219
Plain-English takeaway
$37/day below median
You have room to raise your price and still stay competitive.
Review a new price
Ask AI
HOW IT WORKS
One clear path from guesswork to a price you can defend.
Decide
Get a plain-English read on whether you are low, high, or on market. Pro can answer questions using your own data.
Apply
Preview every price change, approve it, and let Pricing Lab fill Turo’s calendar controls for you.
THE ESSENTIALS
Everything you need to price with context.
Compare the cars guests compare.
Use your exact make and model, or choose a real rival. Narrow by location, trip date, and distance when the default market is too broad.
$174 median
7 matches
3rd cheapest
Protect your floor.
Scan your calendar and flag days below your weekday, weekend, or holiday minimum.
See what you keep.
Estimate your net after your earnings plan and common discounts—not just the guest-facing price.
Ask your data, not a generic chatbot.
Ask which days look underpriced or how you compare this weekend. Answers use the calendar, floors, and competitor prices you choose to include—and cite the numbers used.
SIMPLE PRICING
Start free. Go Pro when the extra context pays for itself.
FREE
START HERE
$0 forever
- One complete competitor comparison
- Market median and range after that
- Calendar scan and net-take estimate
- Weekday/weekend bulk pricing
- Host-approved price changes
PRO
$60 / YEAR
$6 / month
- Unlimited complete comparisons
- AI assistant grounded in your data
- Price floors and change alerts
- 250 saved snapshots
- CSV and JSON export
Upgrade inside the extension. Renews monthly or yearly until you cancel; cancel anytime from Manage. 30-day money-back guarantee. Terms.
Founding hosts: annual Pro is $48 with code FOUNDER48 through October 31, 2026, for the first 100 subscribers.
BUILT BY A HOST
I made the pricing tool I wanted for my own cars.
I host C8 Corvettes in Dallas–Fort Worth. I built Pricing Lab because checking nearby cars one by one was slow, and generic pricing advice never showed its math.
Rashed · DFW Turo host
FAQ
Questions worth answering before you install.
Where do the competitor prices come from?
From Turo’s own search results in your browser. You choose the car, place, dates, and optional distance limit. Pricing Lab then separates direct competitors from the wider market.
Does Pricing Lab change prices automatically?
No. It previews each proposed change and waits for your approval. There is no unattended or scheduled repricing.
Does it see my Turo password?
No. Pricing Lab never asks for your Turo password or reads your cookies. Core features run on your device. The optional AI assistant sends only the question and context you choose.
What stays free?
Your first full comparison, market median and range, calendar scan, net-take estimate, weekday/weekend bulk pricing, and host-approved apply flow. Pro adds unlimited detailed comparisons, AI, floors, alerts, and export.
Where does it work?
Anywhere Turo shows calendar, quote, and search-result data in the browser. Pricing Lab includes city and airport search across the United States and Canada.
Know where your price stands before the next booking.
Install free. Run your first complete market comparison in minutes.