$ Pricing Lab for Turo hosts

Changelog

Every release, what changed, and why.

v1.10.0August 25, 2026 · current

Compare measures your real prices, the assistant stays grounded, and the floor panel asks one question

  • Fixed: Compare showed a price you don’t charge. The number next to “You’re at” was the price Pricing Lab recommends, not the price on your calendar — so a host charging $145 weekday and $160 weekend was told they were at $180 and ranked against the market on that basis. Compare now reads your actual calendar for the same nights the market figure covers, and shows the days it used: $145 · $160 · $160 → $155.00/day average. If your scan only covered part of the window it says so instead of quietly averaging fewer days.
  • The pricing panel is now “Your price floor”. It stopped asking you to type a number it had already read — Turo’s price fills itself in from your last calendar scan. Your minimums come first, everything auto-detected moved under Advanced, and the rule explains itself in a sentence before you press anything: “Turo can price your car however it likes, but never below $145 on weekdays.”
  • The assistant reads properly, and knows what it’s standing on. Answers now render as real headings, bold and lists instead of raw asterisks. More importantly, the assistant used to lose your calendar the moment the popup closed — ask it a question from any other tab and it would answer about “your calendar” with no calendar behind it, and not mention that. Your last scan is now remembered, and the assistant says what it’s using: “using your calendar scan from 3 hours ago”.
  • History finally records something. It only ever saved pages with a trip total, which a host working from their calendar never produces — so it sat empty forever. Every calendar scan is now recorded: the median, range, and how many days Turo set versus you.
  • Your account is legible. Being signed in and having an active subscription are different things, and the plan bar treated them as one. If your subscription lapses you now see who you’re signed in as and a Resubscribe button, instead of a “log in” link that just re-identifies the account you were already using.
v1.9.1August 25, 2026

Compare knows which car is actually yours

  • Fixed: another host’s car could be treated as your own. Pricing Lab worked out your fleet from whatever Turo page you had open. It ignored search results, but not listing pages — so opening someone else’s car to look at their price quietly recorded it as one of yours, and Compare could then measure their car against the market. Your cars now come from your Turo account directly.
  • Your car’s details come from Turo, not from reading the page — year, model and trim are read from your own listing.
  • Compare searches where your car actually is, defaulting to your listing’s own city rather than wherever you last browsed.
  • Every car you own shows up in the picker, including cars you have never opened in the extension.
v1.9.0August 21, 2026

Compare now reads every car — and fixes a comparison that could be badly wrong

  • Important: your old comparison may have been wrong, in the wrong direction. Compare used to read the prices printed on Turo’s search page. Those are trip totals, which include Turo’s fees — so dividing them by the trip length produced a “daily rate” roughly 80% higher than what those hosts actually charge. Compared against your own daily rate, that made the market look far more expensive than it is. In our own testing a car sitting 2% above the local median was reported as 37% below it. If Compare ever talked you into raising a price, it’s worth re-running now.
  • It reads every matching car, not the handful on screen. Turo’s results list only ever renders about eight cards no matter how many exist, and scrolling doesn’t load the rest — so the old reader was sampling a few cars and presenting them as the market. In one Dallas search it reported 3 cars when there were 23. Compare now pulls the full set: same search, all results, real listed daily rates.
  • Your own car is left out of your own median. Previously your listing could be counted as one of your competitors, dragging the median toward your own price.
  • Each car shows where it is. City and distance now appear next to every price, so “cheaper than you” comes with the context of how far away that car actually is.
  • No more mystery tab. Compare used to open a Turo tab and leave it behind if anything went wrong. Now it reads through a Turo tab you already have open, and if you don’t have one it says so before it opens anything — then closes it when it’s done. You can also close the popup mid-run; the result is waiting for you, with a badge on the toolbar icon.
  • When it can’t reach Turo, it says so instead of guessing. If the full data is unavailable, Compare falls back to reading the page, clearly labels the result as an estimate, and tells you how many of the nearby cars it could actually see. If it can’t make that estimate trustworthy, it shows the range but declines to tell you whether you’re above or below the market — rather than sounding confident and being wrong.
v1.8.4August 10, 2026

One-click Compare, and a cleaner look everywhere

  • Compare is now one click. Press Compare my price and Pricing Lab runs the Turo search in the background, reads the results, and shows the median, range, and where you sit — right in the popup. No more opening a search tab, coming back, and reopening the extension.
  • Fixed: comparisons broken by Turo’s August search redesign. Turo moved the model year after the make on search cards and added an “Add car to favorites” control next to the car name. The old reader picked that up as part of your car (“Corvette Add” at $0.00/day) and comparisons stopped working. The reader now ignores it, and any bad saved entries clean themselves up automatically the next time you open the popup.
  • A quieter, more focused design. The popup now uses your system’s native font and a calmer palette with a single accent color, in both light and dark mode. Same tools, less noise.
  • Plainer words. Shorter labels and messages throughout the Compare tab: pick a car, pick a city if you want, press the button.
v1.7.0July 30, 2026

Exact earnings-plan bands, and a correction

  • Correction: the share floor is 65%, not 70%. We previously described the 2026 range as “70% to 100%.” That was wrong in the direction that matters: it only modeled the upside. In the nine variable-earnings markets a booking made 0–2 days out pays 5 points below your plan’s standard rate, so the real floor across the system is 65%. Any short-lead trip you checked here before today was overstated. The calculator, the extension, and every page on this site are corrected.
  • Share is now derived, never typed. The calculator’s “earnings-plan share” dropdown is gone, and so is the extension’s Host share % box. Pick your plan (More peace of mind, Balanced, or More earnings) and we work out the share. Typing a percentage let you express combinations that can’t happen (100% on a 7-day booking, 90% last-minute in a pilot market); picking a plan can’t. It’s also the easier question; your plan name is right there in your Turo settings.
  • 100% is no longer offered as a tier. It used to sit in the dropdown next to 70/80/90, which implied any host could pick it. It isn’t a plan; it’s the top band of More earnings, at 28+ days lead, in the nine pilot markets only.
  • All four lead-time bands modeled. 0–2 days, 3–13 days (standard), 14–27 days, and 28+ days: ±5 points around your plan’s standard rate. Tick Variable-earnings market if you host in Austin, Dallas, Detroit, Las Vegas, Maui, Philadelphia, Phoenix, San Diego or Seattle. Everywhere else the share stays flat and lead time doesn’t touch it.
  • The calculator flags the last-minute penalty. Enter a short lead time in a pilot market and you’ll see exactly what the reduced share costs you per day, on top of the stacked discounts. The clearest reason there is to hold a floor on soft days.
  • Plan names throughout. Turo renamed protection plans to earnings plans on March 31, along with deductible → damage responsibility and host take → host share. Our copy now matches, and the full band table is published on the calculator page and in the 2026 explainer.
  • Your existing setup carries over. If you had entered 70, 80 or 90 as your share, it maps to the matching plan automatically; nothing to re-enter.
v1.6.4July 28, 2026

Safer 30-day pricing + a clearer calendar workflow

  • Complete 30-day calendar discovery: before building a weekday/weekend pricing preview, Pricing Lab now incrementally scrolls and loads the Turo calendar until it has discovered every upcoming date in the selected window. If a date is missing, unresolved, or unreadable, the preview stops and explains the coverage problem instead of silently applying to fewer days.
  • More resilient calendar scanning: fallback selectors and detailed scan diagnostics make the workflow safer when Turo changes how its calendar is rendered, while preserving the final exact-date selection check before any price can be applied.
  • Pricing controls first: the weekday, weekend, and optional holiday fields now sit directly below the scan summary, with the full Preview prices on calendar action visible without scrolling. Smart-pricing status, payout tools, the Dynamic baseline shortcut, and scanned-date details are organized underneath as secondary tools.
v1.6.0July 27, 2026

Weekday & weekend prices: free, up to a month in one pass

  • Weekday & weekend prices (free): enter your own price for weekdays, weekends, and optionally holidays, then apply them across the next 7, 14, or 30 days in one approved pass. Blank boxes leave those days alone; booked days are always skipped; the preview warns if a price sits below one of your floors or would switch dynamic days to fixed custom prices.
  • Cleaner calendar scan: the apply button now sits above the day list, the day-by-day table scrolls in place instead of stretching the popup, and “nothing to change” is a quiet status line instead of a disabled button.
v1.5.0July 21, 2026

Renamed to “Pricing Lab for Turo hosts” + free net-take calculator

  • New name: the extension and site now lead with Pricing Lab (Chrome Web Store title: “Pricing Lab – Price Floors & Net Earnings for Turo Hosts”), with “for Turo hosts” used as nominative reference. Cleaner trademark hygiene, done deliberately at low install count.
  • Free net-take calculator: a public calculator that itemizes the 2026 discount stack (non-refundable + duration + earnings-plan share) and shows your real net per day.
  • 2026 facts corrected across the site: the mandatory 10% is the “non-refundable discount” (Jan 19), earnings share is 70–100% (corrected in v1.7.0; the true floor is 65%), and the verified nine-market variable-earnings pilot (Dallas included) replaces the earlier unconfirmed “price-cap” wording. The 2026 explainer now shows the multiplicative-stacking math with worked $80 and $300 examples.
v1.4.1July 14, 2026

New brand identity

  • New logo: a price-tag mark (a white tag with a “$” on a dark badge) now appears across the Chrome toolbar icon, the extension popup, and this website.
v1.4.0July 13, 2026

Chrome Web Store launch: AI assistant, competitor Compare & popup redesign

  • Live on the Chrome Web Store: Pricing Lab is now published and installs in one click. Add to Chrome →
  • Renamed to Pricing Lab: the extension now ships under its full name (the “BETA” tag is gone), with a refreshed popup UI.
  • AI pricing assistant PRO: ask questions about your own pricing, calendar, and captured competitor listings. When you submit a question, the extension sends it plus the context you chose to capture to our proxy server (hosted on Vercel), which relays it to Anthropic's Claude API to answer. This is the only feature that sends data off your device, it happens only when you ask, and it's bounded by hard per-user and global monthly spend caps. Never sold, never used for ads.
  • Competitor Compare PRO: opens a pre-filled Turo search in a new browser tab and reads the visible results to compute a local market median and your rank. It stays in the browser and only contacts Turo itself.
  • Popup redesign: a cleaner layout that ties the scan, guardrail, Compare, and assistant together.
  • Server-side subscription verification: Pro access is now confirmed server-side by matching your subscriber email against Stripe (billing still runs through ExtensionPay on Stripe).
  • Billing fixes: instant Pro unlock after checkout (ExtPay content script registered); a billing-library setup failure can no longer break the popup.
v1.3.0May 21, 2026

Whole-calendar workflow: scan, then fix the week in one click

  • Calendar scan: open the popup on your Turo host calendar to read every upcoming day at once: price, who set it (you vs. Turo dynamic), and booked status. PRO adds a per-day floor check that flags every open day dipping below your weekday/weekend/holiday floor.
  • Apply next 7 days: preview every change across an adjustable 2–7 day window in one card, then apply the whole week in a single approved step. The extension drives Turo's own multi-select calendar editor for you; you never retype a number, and nothing saves until you click Apply. Booked and already-on-target days are skipped and counted; switches from Turo dynamic pricing to a fixed price are flagged before you commit.
  • Guided single apply: fill one approved price into your calendar through an on-page confirmation card: the target field is highlighted, current → new value is shown, a wrong-vehicle warning fires when the page can't be confirmed, and nothing is saved until you click Apply. Results are verified and logged locally.
  • Price-change watch PRO: re-capturing a listing shows how its daily average moved since your earlier snapshot, preferring same-trip-dates comparisons.
v1.2.0April 9, 2026

Pro tier & assisted apply

  • Free/Pro entitlement layer with ExtensionPay billing (Stripe-backed): gated JSON/CSV export, full 250-snapshot history, floor-breach alerts, and event floor presets.
  • Assisted apply: copy the suggested price and open the listing in one step.
  • Plan bar with Upgrade/Manage; lapsed subscriptions never delete stored data.
v1.1.0March 18, 2026

Real-net math & holiday-aware pricing

  • Host earnings estimate: enter your earnings-plan share and see your estimated take on every captured quote and every suggestion.
  • Holiday-aware day typing: trip dates auto-classify as weekday, weekend, or holiday (US federal holidays plus peak-travel days), with the source shown.
  • Day-type sweep: every calculation shows all three day-type prices at once, floor-bound ones marked.
  • One-click baseline: “Use $X as Dynamic price baseline” moves the captured average into the calculator and recalculates.
v1.0.0February 12, 2026

Initial prototype

  • Design and development started in early 2026; this first working prototype was published in February.
  • Read-only capture of the visible Turo quote (vehicle, dates, totals, mileage terms) with observed/derived/missing provenance on every field.
  • “Dynamic Pricing + X%” guardrail with weekday/weekend/holiday floors and a plain-English rationale for every suggestion.
  • Local snapshot history with deduplication; JSON export.
  • Vehicle identification across ~40 makes with honest null fallback.